VALE GameTrailers: Goodnight and Good Game.
Last week the videogame media community was shocked by the surprise closure of GameTrailers.com.
And I do mean ‘surprise’.
Defy Media, owners of GameTrailers, ran the closure like an execution. The entire GameTrailers staff turned up to work, were unceremoniously told they were fired, and were to be out of the building all within the space of a handful of hours. There was no grace period, no warning. (One of their employees, Daniel Bloodworth, was on his honeymoon.) It was a shady, needlessly brutal final blow, seemingly the final ‘Screw You’ from Defy, who, having clearly never known what they wanted to do with the brand after purchasing it from Viacom two years previous, had systematically bled the site of funds, carved down their staff, and splintered their viewership.
For those who might be unaware, GameTrailers was a site that had been active for over thirteen years. It pioneered the early capture, discussion and critique of videogames on the web before sites like YouTube and Twitch oversaturated the market, and for over a decade it remained at the forefront of its medium. Its writers offered thorough and thoughtful (if, in the early days, a little overly-mechanical) reviews. It’s on-air talent, particularly in its last few years, consistently set an industry standard for their professionalism and content (a herculean achievement after numerous job losses had dwindled the staff to a small team of accomplished multitaskers), and it continually fostered new programming around the games medium.
In the early years it offered video podcasts that exhibited welcome variety, if not always high quality. This is just personal preferences, but for every Invisible Walls, hosted by Shane Satterfield but fleshed out with a charming, rotating guest panel from the staff, there was an inconsistent Annoyed Gamer helmed by Marcus Beer, or a redundant Pach Attach (why anyone would consider Michael Pachter’s opinion relevant to anything is mystifying).
But this willingness to give a platform to a diversity of voices payed dividends. Soon passionate, intelligent content creators were being invited to explore games from their unique perspectives. Michael Damiani was able to create programs like Pop Fiction that explored the quirks and myths in game design. Michael Huber’s unassailable enthusiasm for the medium radiated out from Huber Hype. Kyle Bosman, whose The Final Bosman was all wit and welcome, offered quirky commentary on games and the games media, revelling in absurdity and always defending the right to treasure games that no one else cares about. There was the lighthearted, thoughtful weekly podcast, GT Time, that dissected news of the day and topics of contention. There was the more surreal Mandatory Update (which started as an overt Weekend Update knockoff manned by Elyse Willems and Ian Hinck and morphed into a lovably shambolic chat show. There were retrospectives and countdowns and live streams, and always, throughout it all, a genuine sense of camaraderie and joy.
GameTrailers was a place in which games were not simply spruiked and slammed in an endless Sisyphean loop. Particularly the site of the past few years, under the guidance of editor-in-chief Brandon Jones and Daniel Bloodworth (although it is fair to also commend previous editors like Ryan Stevens* and Brad Winters for setting this course), never treated videogames as chum to stir a feeding frenzy of spoilers and snark.
Games were art objects worthy of discussion and debate – and not in a dry dialectic mode of pretentious waffle. Games were always something to be shared; to be experienced together or reminisced about after the fact. GameTrailers cultivated the welcoming, enthusiastic tenor of friends enjoying their play experiences together. That sense of community that countless bro-ho-hoing podcasts strive vainly to manufacture and that feeling of shared experience that has made a streamer like Pewdiepie a millionaire were baked organically into the site.
Seemingly without effort it evoked all those sensations that have become the sensory memory of gaming: those times as a kid when you would stay up all night with your siblings to beat M. Bison on Street Fighter II; when you poured over screenshots of upcoming titles in preview magazines, trying to riddle out their possibilities; when the Konami code was whispered like a sacred text; when you realised you could grieve for the loss of characters that were merely lines of computer code stirred to life with a controller input. GameTrailers knew, and celebrated the fact, that games were experimental, experiential spaces; singular and shared; ridiculous and marvellous at once.
IMAGE: The Farewell GameTrailers Live Stream
And so, on the day they ended, GameTrailers went out as they had lived, with one last impromptu Twitch live stream – a play through of Grand Theft Auto 3, the first game digitally captured by the site way back in 2002. And even here, with every reason to rage and moan, the combined staff showed their signature class and spent the hour laughing. They took comfort in each others’ company, nitpicked beloved films, remembered old friends, and thanked their audience, again and again, for the honour of sharing those years with them.
Rather than gnash their teeth, they reasserted the joy of community. They thanked everyone, from the bottoms of their hearts, for playing along.
In the past week many have waxed lyrical about the whys of GameTrailers‘ closing. Jim Sterling has called it the inevitable consequence of YouTube’s ubiquity and the inability of a corporate business model to adapt to a broadcasting service optimised for lone content producers. Those more predisposed to conspiracy theories have speculated that Defy wanted to funnel their viewership toward some of their other gaming venues like Smosh Games and The Escapist.
For my part, I just wanted to briefly pay respect to a community that right to the end was a source of heartening entertainment. I admired GameTrailers, and the philosophy it embraced. And given that the soul-deadening, hatemongering nightmare of ‘Gamergate’ seems to keep churning out its exclusionist, paranoid judgemental dictation of who is, and who is not allowed to be a ‘gamer’, it seems especially sad to farewell GameTrailers, a place in which everyone was welcome. Where games brought people together rather than splintered them apart. Where the questions of sexism in games, or the strip-mining of nostalgia, or the interplay of aesthetics and narrative and game play, could all be debated freely, amongst friend who respected one another’s opinions, without the whole thing descending into invective and name-calling. Where games were not solely product to be consumed, but could be appreciated as tests of skill and strategy, or journeys into narrative, or art objects and curios.
The closure of GameTrailers is worth lamenting not solely because a lot of good, talented people lost their jobs and were treated poorly in the process. It’s painful because of what the site represented, and what the videogame community can always use. A variety of unique opinions were valued at GameTrailers; individual voices were allowed to be heard. And in a games media being strangled between corporate interference and a desire to pander to consumers who merely want to hear their own opinions mirrored back at them, that was something spectacularly rare, and deserving of respect.
IMAGE: The GameTrailers Crew
* Speaking of which, Ryan Stevens’ podcast Game is a Four Letter Word is a fantastic listen, and well worth seeking out.